No matter how great an idea may be, or how high a vision is set, It matters only when the idea is capable of creating a social impact And drives a positive change in the lives of people.coma_rit

CNBC-AWAAZ and Sona Group Presents Masterprenuer Season 3

Entrepreneurs who are focused not only on taking their enterprises higher but are also committed to be the driving force behind social change, such individuals are the ones that emerge as true MASTERPRENEUR.

In 2013, CNBC-AWAAZ set out on a journey across the country looking for entrepreneurs who will lead the change and coined this exercise as Masterpreneur. A platform through which we recognise and celebrate India’s entrepreneurial talent and the grit and determination to stand out despite constraints and obstacles.

After 2 successful years, MASTERPRENEUER INDIA is back with its 3rd season.

This season, we were looking for business talents that are fueling growth in the economy; such entrepreneurs who have not only dared to dream big, but also had the resolve to transform their dreams into reality... If you are one of them, then nominate yourself today.



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Journey of Masterprenuer


After successful Season 1, we are back with SEASON 2.

Key Highlights

  • Targeting early-stage businesses, the show will help the entrepreneurs in preparing to take their businesses to the next level and emerge as true champions in the world of Business.
  • In reality, Masterpreneur India will be more than just a show; it will be an excellent platform for ambitious entrepreneurs to showcase their journey to a jury of experts and millions of viewers of CNBC Awaaz.
  • The shortlisted participants will make pitches in zonal rounds to a jury of eminent entrepreneurs and professionals.
  • Fifteen semi-finalists will travel to Mumbai / Delhi and will be prepared in Mumbai / Delhi through workshops and one-on-one mentoring, for the final pitch.
  • Four companies will enter the final round, and one winner will be chosen by a high powered jury.
  • All four finalists as well as the winner will receive a host of rewards, both financial and non-financial in nature.

Gratification for Winners

  • Opportunity to meet venture capital firms and interact with their partners beyond the "pitch" process
  • Meeting with a highly accomplished Industry stalwart
  • Mentoring from Sona Koyo
  • Television showcase of the entrepreneur's journey - struggles, dreams and achievements. This will put the entrepreneur and the business on the national stage in a specially designed show
  • For Social Business
    • Funding and Mentoring from Vilgrow Innovations Foundation

About Masterpreneur

CNBC-Awaaz has been driving the cause of small businesses over several years and has been the pioneers in this effort. The network has enabled, recognized and empowered this enormous community with dedicated content and ground platforms. Awaaz Entrepreneur, a weekly program on CNBC-AWAAZ which disseminates and advice the vibrant community of entrepreneurs, the show that has been recognized and awarded as India's Best Business Feature running on Indian Television by the NT academy.

In its endeavor to take the SME growth story a step ahead, CNBC AWAAZ in association with Sona Koyo has initiated a unique reality show called Masterpreneur India.

Masterpreneur India is a path-breaking initiative in identifying, recognizing and helping strong companies and their tough minded leaders. These companies, it is hoped, will someday turn out to be successful and world class organizations, and create immense social and economic value - by generating new employment, delivering high quality products and services to discerning customers and managing business operations effectively and profitably. Representing a new, bold and positive face of entrepreneurial India, these women and men will walk shoulder to shoulder with some of the best business builders in the country tomorrow.

After the two successful Seasons we are back with SEASON 3

Key Highlights

  • Targeting early-stage businesses, the show will help the entrepreneurs in preparing to take their businesses to the next level and emerge as true champions in the world of Business.
View Details

Gratification for Winners

  • Opportunity to meet venture capital firms and interact with their partners beyond the "pitch" process
  • Meeting with a highly accomplished Industry stalwart
View Details

About Sona Koya

The Sona Group - The Sona Group was founded in 1987 to manufacture components for the automotive industry. Today it is a USD 800 million multi-national - with over 16 plants across India, 3 in Germany and 1 in the USA. The group also has a strategic position in Fuji Autotec, Europe - which has subsidiaries in Brazil, France, Sweden and the Czech Republic. Starting out as a "Manufacture to Print" organisation, the group today boasts having created its own IPR particularly in the areas of power steering for off highway applications and precision forging.
The Sona Group has engineering capabilities in the areas of machining and assembly, precision forging, cold & hot forging and heat treatment. The Group's range of products primarily consists of steering and driveline components for the automotive OEM segment namely passenger cars, utility vehicles, commercial vehicles and specialty vehicles.
The Group is committed to expansion of its products range and clientele by continuous investment in research and development. SONA is drawing upon the strength of its joint venture partners which include JTEKT Corporation, Japan and Mitsubishi Materials Co., Japan to upgrade it's systems, skills and production values to offer its customers contemporary and high quality products.
The Group boasts the world's largest precision forging enterprise, India's largest steering systems manufacturer - recognized in 1997, by the World Economic Forum as a top-performing Global Growth Company; a recipient of the prestigious Deming Award in 2003 it received the TPM Excellence award in 2007.

About CNBC Awaaz

cnbc CNBC AWAAZ is India's number one business channel. With cutting edge content & it has established insightful & informative programming to empower, influence & educate consumers, entrepreneurs, investors, on how India's growth story has contributed to wealth , prosperity & well being of the country.

A host of powerful media initiatives have documented , India's economic output has not only come from the key metros but from the unexplored & emerging markets from North, East, West & South India.

CNBC AWAAZ has identified with some of these key contributions made effectively by the smaller cities. These cities are beginning to see the day of light in terms of economic & industrial prosperity. The rising opportunities for business, consumption of retail, investor participation are slowly & steadily adding upto the growth of the city/state.

But the growth opportunity & potential is limitless. What more do these smaller cities need to do or achieve to unleash & realize their ultimate potential. Which are these thrust areas/domains for development of business, industry, infrastructure.

The process

  1. Application Submission
  2. Scrutiny of Applications
  3. Selection frame work
    • Legal concern with a fair track record of 'success'
    • Turnover
      • For General Business
        • in the range INR 25 Lac to 10 Cr in last FY
      • For Social Business
        • in the range of INR 10 lacs and above in last FY
    • Healthy Financial Ratios
    • Ensuring Regional and Industrial Representation
  4. 100 Applicants short listing
  5. Jury round in five zones.
  6. Top 15 entrepreneurs from 5 regions
  7. Top 12 participants will be assigned to 4 industry stalwarts who will spend 30 minutes with each participant and give each of them a challenge to solve and then shortlisted to 5
  8. Top 5 entrepreneurs for the Final Round
  9. Grand finale event for the final winner

Nomination form

CNBC AWAAZ in association with Sona Koya has initiated a unique reality show called Masterpreneur India. MASTERPRENEUR INDIA-SEASON 3 will be a significant step in creating a community of already existing aspiring entrepreneurs in India which are involved in innovation and are making a difference in their respective business verticals by providing new solutions and products to the community at large. The Reality show shall enables Micro entrepreneurs to take a Quantum Leap in their business- local to regional, regional to national. It's the Reality Show which gives a platform to entrepreneurs to fulfill their dream of becoming BIG.

Criteria to Apply

  • Is your business unique and innovative?
  • Operation
    • For General Business
      • At least 2 years in Legal and Operational existence
    • For Social Business
      • At least 1 years in Legal and Operational existence
  • Turnover
    • For General Business
      • in the range INR 25 Lac to 10 Cr in last FY
    • For Social Business
      • in the range of INR 10 lacs and above in last FY
  • Legal concern with a fair track record of success


online Participant Nomination Application Form

For PDF Form - please download Participant Nomination Application Form the given link and

Please send the filled form to

Mitesh Mayatra
CNBC Awaaz, Empire complex, 414, first floor,
senapati bapat marg, lower parel Mumbai 13.

or mail us the scan copy to


Season 2


Mukund BS

Winner ( Sriram Eco Raksha Computer Services Pvt Ltd )

The Mission of our organization is to "Make Computers available to everyone". We are doing this by increasing the number of high-quality (ISO 9001, ISO14001 and OHSAS 18001 certified), low-cost PCs and related parts and accessories available to Students, NGOs, Small Businesses and other users. We source computers from large MNCs (when they upgrade), refurbish them and remarket only the best computers which pass our stringent testing. As a Microsoft Registered Refurbisher, we provide genuine Microsoft software at 1/10th the cost to NGOs and educational institutions and roughly ½ the cost to other users along with our hardware.


Sanket Rambhia

First Runner-up (Xtreme Media Pvt. Ltd)

Xtreme Media is a Digital Signage & LED display solutions provider. Briefly we can be categorized as an information technology company. We have 13 products in our 3 lines of business i.e. Digital Signage, LED Display Solutions, LED Media Facade. Our products are sector agnostic, hence we serve clients from varied sectors.We are the initiators & technology innovators in our field. We serve pan India customers through strong network of partners & resellers.


Naveen Krishna

Social Winner(SMV Wheels Pvt. Ltd.)

At SMV Wheels we build on the ideals of asset based entrepreneurship giving rickshaw drivers and cart operators the means to self-employment. We sell rickshaws and carts but give our customers an extended payment period of up to fifty four weeks. The provision of extended payment terms fills a critical gap in the market for our customers and gives them an alternative to costly daily rentals and, a chance at upward economic mobility. Payments equate to less than 15% of weekly income and include the cost of the rickshaw, insurance and license, operating costs and a c.10% margin. This bottom up pricing model allows us to recycle capital to new customers and fund expansion over time. Advertising space on the rickshaws is also sold to supplement repayment income.

Season 3


Shailendra Dhakad

Winner ( Carmel Organics Pvt Ltd )

End to End integration of Herbs Supply chain. We are involved with farming, processing & distribution of Medicinal herbs. Technology in Farming Medicinal herbs: By adopting Organic based IPM (integrated Pest management) methods for cultivating Medicinal herbs. In processing: using certified organic standards to store, process & quality control management. Along with collaborating with top global laboratories for knowing the content, pesticides residues, heavy metals residues & microbial contamination. We also use latest technology based sterilization services to remove the chemical contamination of the products for global quality standards.

rishika chandan

Rishika Chandan

First Runner-up (The Home Salon)

The Home Salon is one of India’s first on-demand salon & spa at home. Replicating the salon experience, THS provides a host of beauty services in the comfort of the client’s home through its professional stylists and beauticians. THS offer a wide variety of services ranging from facials & manicures/pedicures to high-end hair services and nail spas. Our biggest edge is our emphasis on the highest quality of service delivery. All our technicians bring years of experience from reputed salons and are trained at our in-house training facility. Furthermore, our stringent feedback mechanism ensures re-training where required. THS also prides itself in innovation. While we started with basic beauty treatments, we have quickly added permanent hair treatments, nail extensions etc. We like to keep ourselves abreast with the latest salon trends and offer them to clients at home, to the extent possible. We do not offer anything which feels like a compromise at home and focus only on treatments that can be conveniently replicated to give a client a salon-like experience without the hassle of actually travelling to one.


Sneha Priya

First Runner-up (SP Robotic Works Pvt Ltd)

Kidobotikz™ creates fun, hands-on, spectacular interactive activities in the form of regular classes, workshops, and competitions related to Robotics (a multidisciplinary field comprising of Electrical, Electronics, Computer Science and Mechanical Engineering). We offer a curriculum that includes progressively challenging courses meeting the international standards, teaching students from the basics of electronics to walking robots embedded with high-level engineering concepts such as Algorithm framing, engineering drawing and more. These courses are offered both digital and off-line (in company-owned centres) with highly qualified and experienced engineers to teach them. Also the Online shop facility that we provide to our kids, help them make it a one-stop-shop for all robotic needs and thereby increase their creativity and practical skills.


Samina Alam

Social Winner(ESDECS)

ESDECS is a social enterprise which works primarily in the space of Job Readiness with a special focus on underserved customer segment(s). As per World Bank Report, in West Bengal where ESDECS operates, the total enrolment in secondary grades (classes 9-12) was 3.4 Mn in 2010-11 & in 2012 enrolment in Higher Education was 0.2 Mn which reflects massive drop-out with only 10-11% of youth reported having received any form of vocational training. There is significant gap in the institutional mechanism to reach out to this youth segment, address their need and create a pathway to make them employable. Through our E2E Plus training, we connect high school pass/drop out students to the job market who do not pursue higher education and run the risk of becoming unemployed. This is done in partnership with State Government & our partner organization Vikramshila through a unique skills@school solution termed as Education to Employability (E2E). E2E sets the platform by honing basic employability capacity of Class 9-12 students through career focused life skills. Using E2E as a springboard, ESDECS identifies, screens, trains and places Class 12 pass/dropout students through its E2E Plus training solution leveraging government infrastructure & policy support. E2E Plus is perhaps the first organized initiative undertaken by any enterprise in PPP mode to provide a concrete roadmap for creating employment directly from the school ecosystem to cater to the huge demand of entry level workforce in services & allied sectors (Retail, ITeS-BPO, Tourism & Hospitality, Healthcare & Education) which is estimated at 44.7 Mn by year 2022 as per IAMR estimates

Season 1 Season 2 Season 3



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Knowledge Partner

Magazine Partner

Funding & incubation partner

Contact us


TV18 Broadcast Ltd, Empire Complex, Ist Floor,
414, Senapati Bapat Marg, Lower Parel,
Mumbai - 400 013.

Phone : 022 40019727
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Zone Location Telecast Date Repeat Duration
South Bangalore 29th Nov 30th Nov 30 mins
6 to 6.30pm 6.30pm to 7pm
West Mumbai 29th Nov 30th Nov 30 mins
6 to 6.30pm 7pm to 7.30pm
East Kolkata 6th Dec 7th Dec 30 mins
6 to 6.30pm 6.30pm to 7pm
North Delhi 6th Dec 7th Dec 30 mins
6.30pm to 7pm 7pm to 7.30pm
Central Indore 13th Dec 14th Dec 30 mins
6.30pm to 7pm 7pm to 7.30pm
Central Indore 13th Dec 14th Dec 30 mins
6.30pm to 7pm 7pm to 7.30pm
Semi Finale 18th December 6pm to 7pm
7th December Bangalore Zonal 5:30pm
8th December Repeat Bangalore Zonal 5:30pm
14th December Kolkata Zonal 5.30pm
15th December Repeat Kolkata Zonal 5:30pm
21st December Semifinal Part 1 5:30pm
22nd December Semifinal Part 2 5:30pm
28th December Repeat semifinale 3:00pm
28th December Final (1 hr.) 5:30pm
29th December repeat final (1 hr.) 5:30pm